{"product_id":"artist-marketing-workbook","title":"The Artist","description":"\u003cp\u003e\u003cstrong\u003ePutting your own records out, with nobody to hand the boring half to?\u003c\/strong\u003e You're the manager, the publicist and the ad buyer, and right now the whole operation lives in your head or across fifteen tabs, which works until the week it doesn't.\u003c\/p\u003e\n\u003ch3\u003eWhat you get, 28 tabs in one file\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe One-Page Plan.\u003c\/strong\u003e Goal, timeline, audience and three phases on a single page. Fill it in before you build a calendar or write a caption.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Ad Budget.\u003c\/strong\u003e Spend floors and a per-city calculator, so you know whether to spend at all. Most of the time the honest answer is not yet.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Gig P\u0026amp;L.\u003c\/strong\u003e What a show paid once the guarantee, the door split and the costs are in.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDecision Guides.\u003c\/strong\u003e Feed them your numbers and they write a verdict.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat comes with every edition\u003c\/h3\u003e\n\u003cp\u003eThe planning and money spine: a One-Page Plan that sets the campaign, a 12-Month Planner, the Content Planner with A-B-C storylines, an Ad Budget with floors and a per-city calculator, the Calculators, a Pitch Tracker with lead times, the Gig P\u0026amp;L, the Grants pathway, a Fan Funnel, and Decision Guides that hand back a verdict once you feed them your numbers.\u003c\/p\u003e\n\u003ch3\u003eIs this you yet\u003c\/h3\u003e\n\u003cp\u003eYou'll want at least one release or show on the horizon to fill it in. If you're releasing for other artists as well as your own, The Manager \u0026amp; Label is the one you want. If you're programming a room or routing a tour, that's the Venue, Festival \u0026amp; Tour set.\u003c\/p\u003e\n\u003ch3\u003eThe details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal spreadsheet formulas, not a pretty database.\u003c\/strong\u003e Change one number and the rest answers back. Works in Excel, Google Sheets and Apple Numbers.\u003c\/li\u003e\n\u003cli\u003eMarket packs for the UK, US, Canada, Europe, NZ and Australia. The structures work anywhere; the dollar figures are cells you edit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWill you use it?\u003c\/strong\u003e It's built for the first twenty minutes. Open it, fill in the light grey cells on four tabs, then look up. Every workbook comes with a worked example filled in end to end, so you're never starting from a blank page.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePicked the wrong edition?\u003c\/strong\u003e We swap it free, whenever you notice. Changed your mind? Full refund within 14 days, no interrogation. Or buy up any time and pay only the difference, because your downloads page credits what you already paid. \u003ca href=\"\/pages\/refunds\"\u003eRefunds, plainly\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKept current.\u003c\/strong\u003e Rates and references get re-checked through the year, and your link always serves the latest version.\u003c\/li\u003e\n\u003cli\u003eOne purchase covers your team: you, the artists you work with, and the people inside your projects. Copy it per campaign and per artist. Don't resell it or post it publicly; it's priced so you don't have to.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eQuestions people ask\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eI've not released anything yet. Too early?\u003c\/strong\u003e\u003cbr\u003eProbably, and you'd know by the second tab. Come back when a release or a show is booked; the workbook assumes something to point at.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIsn't this just a template?\u003c\/strong\u003e\u003cbr\u003eA template is blank and passive. This carries a worked example and a sample project, so you see normal numbers before you type your own, and the notes explain why each one matters.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo I need to be a marketer?\u003c\/strong\u003e\u003cbr\u003eNo. The writing is plain English and it teaches the few terms worth knowing as you go. Every tab has hover notes written for someone with no marketing background.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it a course?\u003c\/strong\u003e\u003cbr\u003eNo. Nothing to complete, no modules, no videos to get through. A course teaches you things; this does the work with you.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA spreadsheet, in 2026?\u003c\/strong\u003e\u003cbr\u003eA spreadsheet, on purpose. The maths has to run itself, and a database that looks nice can't do that. It opens in Excel, Google Sheets or Apple Numbers, and the first open takes a moment while the formulas compute.\u003c\/p\u003e\n\u003cp\u003eWe're In Cahoots. These are working tools for independent music, written down so you can run them yourself.\u003c\/p\u003e","brand":"In Cahoots","offers":[{"title":"Digital","offer_id":43869208871015,"sku":"INC-WB-ARTIST","price":99.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0432\/5223\/files\/artist-marketing-workbook-cover-2026.png?v=1783729039","url":"https:\/\/shop.incahoots.company\/products\/artist-marketing-workbook","provider":"In Cahoots","version":"1.0","type":"link"}