The.
Workbook.
Series.
Scroll
The business side of music,sorted. So who’s doing the boring half of your career at the moment, and where does it live? These are the files where it gets done, with the formulas already written in, for the people putting out the records and the people putting on the shows.
Yes, they’re spreadsheets. That’s the point.
Five editions
one job each
Explore
Artist
Putting your own records out, with nobody to hand the boring half to?
This is the one file where the plan, the calendar, the content, the ad budget and the money sit together, so you stop keeping half of it in your head and the other half across seven notes apps.
$99
- ✓One-page plan and the year calendar
- ✓Content planner and storylines
- ✓Audience, ads and the funnel
- ✓Money and the calculators
- ✓Pitching, press and grants
Manager & Label
Looking after other people’s releases as well as your own?
Everything in The Artist, plus the roster, the metadata, the distributor one-pager and the release ops, thirty-three tabs in one file, because the moment you’re doing this for more than one artist the notes-app approach stops being charming.
$249
- ✓Everything in The Artist
- ✓Roster and release ops
- ✓Track metadata
- ✓Distributor one-pager
- ✓Thirty-three tabs, one file
Venue, Festival & Tour
Running a room, a festival, or a van full of people?
Three workbooks for the side of the industry that lives on door splits and capacity and whether the support act got paid, with the programming calendar, the ticket scaling, the sponsors and the routing already built.
$299
- ✓Programming calendar and booking pipeline
- ✓Bar and capacity
- ✓Ticket scaling
- ✓Sponsor tracker
- ✓Tour routing
The Lot
Doing both sides, and tired of guessing which file you need?
Every edition, nine files, and the Money Tools thrown in, which comes to less than buying the two big ones separately and saves you the afternoon of deciding.
$449
- ✓Every edition, nine files
- ✓Both sides, artist and live
- ✓The Money Tools included
- ✓Credit for anything you already own
Money Tools
Just want to know what the gig paid?
The calculators on their own: streams and royalties, ad budget and break-even, merch margins, and the Gig P&L, which is the bravest number in music and the one most people put off working out.
$39
- ✓Streams and royalties
- ✓Ad budget and break-even
- ✓Merch margins
- ✓The Gig P&L
Ever put money into a release and had no idea whether it did anything?
That’s the feeling these were built against. We’ve marketed ten-day festivals end to end, looked after a venue’s programming for years, and routed and settled national tours, and every one of those jobs needed the same thing before anything else worked: someone willing to sit down and do the maths, which is the part most people in music put off until the money has already gone.
Boring,
on purpose
Open it in Google Sheets, Excel or Numbers, whichever you already have open, and the tabs are set up and the sums are written before you get there.
If you’ve bought a course about this and never made it past lesson four, that’s the thing this is meant to fix.
No app to install, nothing to sit through.
Don’t believe it? The grey cells are live
| Release date | |
|---|---|
| Weeks of campaign |
| Guarantee | |
|---|---|
| Tickets sold | |
| Ticket price | |
| Your door split, % | |
| Costs and support |
| Door take | |
| Your share of the door | |
| What the night paid |
Line by line
So which one is yours?
| Artistyour own music$99Have a look | Manager & Labela roster too$249Have a look | Venue, Festival & Tourrooms and roads$299Have a look | The Lotall nine files$449Have a look | Money Toolsmaths only$39Have a look | |
|---|---|---|---|---|---|
| The plan | |||||
| Plan, calendar, the year | ✓ | ✓ | ✓ | ||
| Content and storylines | ✓ | ✓ | ✓ | ||
| Audience, ads, funnel | ✓ | ✓ | ✓ | ||
| The money | |||||
| Money and calculators | ✓ | ✓ | ✓ | ✓ | |
| Getting picked up | |||||
| Pitching and press | ✓ | ✓ | ✓ | ||
| Grants | ✓ | ✓ | ✓ | ✓ | |
| Putting records out | |||||
| Roster, metadata, distributor | ✓ | ✓ | |||
| Rooms and roads | |||||
| The room: bar, capacity, booking | ✓ | ✓ | |||
| The festival: scaling, sponsors | ✓ | ✓ | |||
| The road: routing | ✓ | ✓ | |||
| To hand | |||||
| Reference and market packs | ✓ | ✓ | ✓ | ||
| Files | 1 | 1 | 3 | 9 | 2 |
Bought separately, Manager & Label plus Venue, Festival & Tour is $548, where The Lot is $449, so start with one if you’d rather and buy up any time, paying only the difference, because your downloads page credits what you already paid.
Google Sheets, Excel or Numbers, whichever you already have open.
Type your numbers in and the totals answer back.
Open it in Sheets or download a copy, and your link always serves the latest version.
We swap it free, or refund you inside 14 days, and you don’t have to explain yourself. Refunds, plainly.
In Cahoots.
Working spreadsheets for the business side of independent music.
New editions and tools as they’re finished, and 10% off your first workbook :)
