{"title":"The workbook series","description":"\u003cp\u003eFive working spreadsheets for the business side of independent music.\u003c\/p\u003e","products":[{"product_id":"the-manager-and-label","title":"The Manager \u0026 Label","description":"\u003cp\u003e\u003cstrong\u003eLooking after other people’s releases as well as your own?\u003c\/strong\u003e The release information lives in a group chat, the metadata gets typed at midnight, and the moment you're doing this for more than one artist the notes-app approach stops being charming.\u003c\/p\u003e\n\u003ch3\u003eThe five release-ops tabs you don't get in The Artist\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLabel Roster.\u003c\/strong\u003e One list the whole team reads from.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRelease Catalogue.\u003c\/strong\u003e Everything else keys off this.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrack Metadata.\u003c\/strong\u003e Writer splits, ISRC and AI disclosure. A misspelled artist name splits a streaming profile; this is where that never happens.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRelease Assets.\u003c\/strong\u003e What exists, what's missing, who's making it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDistributor One-Pager.\u003c\/strong\u003e Type a catalogue number and the top half fills itself. Export it and the distributor has what it asked for, weeks early.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat comes with every edition\u003c\/h3\u003e\n\u003cp\u003eThe planning and money spine: a One-Page Plan that sets the campaign, a 12-Month Planner, the Content Planner with A-B-C storylines, an Ad Budget with floors and a per-city calculator, the Calculators, a Pitch Tracker with lead times, the Gig P\u0026amp;L, the Grants pathway, a Fan Funnel, and Decision Guides that hand back a verdict once you feed them your numbers.\u003c\/p\u003e\u003cp\u003e33 tabs in total. The $150 over The Artist buys those five tabs and nothing else; everything under them is the same file. This is also the manager and label edition, with the roster layer built in.\u003c\/p\u003e\n\u003ch3\u003eIs this you yet\u003c\/h3\u003e\n\u003cp\u003eWorth it the moment you're handling releases for anyone other than yourself. If it's only your own music, save the $150 and take The Artist. If you also program, book or route live, The Lot carries both sides.\u003c\/p\u003e\n\u003ch3\u003eThe details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal spreadsheet formulas, not a pretty database.\u003c\/strong\u003e Change one number and the rest answers back. Works in Excel, Google Sheets and Apple Numbers.\u003c\/li\u003e\n\u003cli\u003eMarket packs for the UK, US, Canada, Europe, NZ and Australia. The structures work anywhere; the dollar figures are cells you edit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWill you use it?\u003c\/strong\u003e It's built for the first twenty minutes. Open it, fill in the light grey cells on four tabs, then look up. Every workbook comes with a worked example filled in end to end, so you're never starting from a blank page.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePicked the wrong edition?\u003c\/strong\u003e We swap it free, whenever you notice. Changed your mind? Full refund within 14 days, no interrogation. Or buy up any time and pay only the difference, because your downloads page credits what you already paid. \u003ca href=\"\/pages\/refunds\"\u003eRefunds, plainly\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKept current.\u003c\/strong\u003e Rates and references get re-checked through the year, and your link always serves the latest version.\u003c\/li\u003e\n\u003cli\u003eOne purchase covers your team: you, the artists you work with, and the people inside your projects. Copy it per campaign and per artist. Don't resell it or post it publicly; it's priced so you don't have to.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eQuestions people ask\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eIsn't this just a template?\u003c\/strong\u003e\u003cbr\u003eA template is blank and passive. This carries a worked example and a sample project, so you see normal numbers before you type your own, and the notes explain why each one matters.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo I need to be a marketer?\u003c\/strong\u003e\u003cbr\u003eNo. The writing is plain English and it teaches the few terms worth knowing as you go. Every tab has hover notes written for someone with no marketing background.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it a course?\u003c\/strong\u003e\u003cbr\u003eNo. Nothing to complete, no modules, no videos to get through. A course teaches you things; this does the work with you.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA spreadsheet, in 2026?\u003c\/strong\u003e\u003cbr\u003eA spreadsheet, on purpose. The maths has to run itself, and a database that looks nice can't do that. It opens in Excel, Google Sheets or Apple Numbers, and the first open takes a moment while the formulas compute.\u003c\/p\u003e\n\u003cp\u003eWe're In Cahoots. These are working tools for independent music, written down so you can run them yourself.\u003c\/p\u003e","brand":"In Cahoots","offers":[{"title":"Digital","offer_id":43869208805479,"sku":"INC-WB-COMPLETE","price":249.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0432\/5223\/files\/indie-artist-marketing-workbook-cover-2026_72687217-6ecf-4c56-a1a5-efdf4badd5f4.png?v=1785983425"},{"product_id":"artist-marketing-workbook","title":"The Artist","description":"\u003cp\u003e\u003cstrong\u003ePutting your own records out, with nobody to hand the boring half to?\u003c\/strong\u003e You're the manager, the publicist and the ad buyer, and right now the whole operation lives in your head or across fifteen tabs, which works until the week it doesn't.\u003c\/p\u003e\n\u003ch3\u003eWhat you get, 28 tabs in one file\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe One-Page Plan.\u003c\/strong\u003e Goal, timeline, audience and three phases on a single page. Fill it in before you build a calendar or write a caption.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Ad Budget.\u003c\/strong\u003e Spend floors and a per-city calculator, so you know whether to spend at all. Most of the time the honest answer is not yet.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Gig P\u0026amp;L.\u003c\/strong\u003e What a show paid once the guarantee, the door split and the costs are in.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDecision Guides.\u003c\/strong\u003e Feed them your numbers and they write a verdict.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat comes with every edition\u003c\/h3\u003e\n\u003cp\u003eThe planning and money spine: a One-Page Plan that sets the campaign, a 12-Month Planner, the Content Planner with A-B-C storylines, an Ad Budget with floors and a per-city calculator, the Calculators, a Pitch Tracker with lead times, the Gig P\u0026amp;L, the Grants pathway, a Fan Funnel, and Decision Guides that hand back a verdict once you feed them your numbers.\u003c\/p\u003e\n\u003ch3\u003eIs this you yet\u003c\/h3\u003e\n\u003cp\u003eYou'll want at least one release or show on the horizon to fill it in. If you're releasing for other artists as well as your own, The Manager \u0026amp; Label is the one you want. If you're programming a room or routing a tour, that's the Venue, Festival \u0026amp; Tour set.\u003c\/p\u003e\n\u003ch3\u003eThe details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal spreadsheet formulas, not a pretty database.\u003c\/strong\u003e Change one number and the rest answers back. Works in Excel, Google Sheets and Apple Numbers.\u003c\/li\u003e\n\u003cli\u003eMarket packs for the UK, US, Canada, Europe, NZ and Australia. The structures work anywhere; the dollar figures are cells you edit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWill you use it?\u003c\/strong\u003e It's built for the first twenty minutes. Open it, fill in the light grey cells on four tabs, then look up. Every workbook comes with a worked example filled in end to end, so you're never starting from a blank page.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePicked the wrong edition?\u003c\/strong\u003e We swap it free, whenever you notice. Changed your mind? Full refund within 14 days, no interrogation. Or buy up any time and pay only the difference, because your downloads page credits what you already paid. \u003ca href=\"\/pages\/refunds\"\u003eRefunds, plainly\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKept current.\u003c\/strong\u003e Rates and references get re-checked through the year, and your link always serves the latest version.\u003c\/li\u003e\n\u003cli\u003eOne purchase covers your team: you, the artists you work with, and the people inside your projects. Copy it per campaign and per artist. Don't resell it or post it publicly; it's priced so you don't have to.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eQuestions people ask\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eI've not released anything yet. Too early?\u003c\/strong\u003e\u003cbr\u003eProbably, and you'd know by the second tab. Come back when a release or a show is booked; the workbook assumes something to point at.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIsn't this just a template?\u003c\/strong\u003e\u003cbr\u003eA template is blank and passive. This carries a worked example and a sample project, so you see normal numbers before you type your own, and the notes explain why each one matters.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo I need to be a marketer?\u003c\/strong\u003e\u003cbr\u003eNo. The writing is plain English and it teaches the few terms worth knowing as you go. Every tab has hover notes written for someone with no marketing background.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it a course?\u003c\/strong\u003e\u003cbr\u003eNo. Nothing to complete, no modules, no videos to get through. A course teaches you things; this does the work with you.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA spreadsheet, in 2026?\u003c\/strong\u003e\u003cbr\u003eA spreadsheet, on purpose. The maths has to run itself, and a database that looks nice can't do that. It opens in Excel, Google Sheets or Apple Numbers, and the first open takes a moment while the formulas compute.\u003c\/p\u003e\n\u003cp\u003eWe're In Cahoots. These are working tools for independent music, written down so you can run them yourself.\u003c\/p\u003e","brand":"In Cahoots","offers":[{"title":"Digital","offer_id":43869208871015,"sku":"INC-WB-ARTIST","price":99.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0432\/5223\/files\/artist-marketing-workbook-cover-2026.png?v=1783729039"},{"product_id":"the-money-tools","title":"The Money Tools","description":"\u003cp\u003e\u003cstrong\u003eJust want to know what the gig paid?\u003c\/strong\u003e Five calculators and nothing else, for anyone who wants the maths without the guesswork, including the number most people in music put off working out until the money has already gone.\u003c\/p\u003e\n\u003ch3\u003eThe five tools\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStreaming royalties.\u003c\/strong\u003e What your streams pay across the platforms, with Spotify's 1,000-stream floor built in.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAd returns.\u003c\/strong\u003e What a spend brought back, and what it would need to break even.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGig break-even.\u003c\/strong\u003e How many tickets the night has to sell.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMerch margins.\u003c\/strong\u003e What a shirt makes once the shirt is paid for.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Gig P\u0026amp;L.\u003c\/strong\u003e What one show paid, once everything is in. Its own file, so you can keep one per show.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat comes with every edition\u003c\/h3\u003e\n\u003cp\u003eTwo files, five tools. Every rate is a cell you edit, checked against the market in 2026 rather than recycled from an old blog post.\u003c\/p\u003e\n\u003ch3\u003eIs this you yet\u003c\/h3\u003e\n\u003cp\u003eThe whole money layer already sits inside The Manager \u0026amp; Label and The Lot, so take this if you want the maths on its own. There's no worked example and no companion; these are working tabs only.\u003c\/p\u003e\n\u003ch3\u003eThe details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal spreadsheet formulas, not a pretty database.\u003c\/strong\u003e Change one number and the rest answers back. Works in Excel, Google Sheets and Apple Numbers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWill you use it?\u003c\/strong\u003e It's built for the first twenty minutes. Open it, fill in the light grey cells on four tabs, then look up. Every workbook comes with a worked example filled in end to end, so you're never starting from a blank page.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePicked the wrong edition?\u003c\/strong\u003e We swap it free, whenever you notice. Changed your mind? Full refund within 14 days, no interrogation. Or buy up any time and pay only the difference, because your downloads page credits what you already paid. \u003ca href=\"\/pages\/refunds\"\u003eRefunds, plainly\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKept current.\u003c\/strong\u003e Rates and references get re-checked through the year, and your link always serves the latest version.\u003c\/li\u003e\n\u003cli\u003eOne purchase covers your team: you, the artists you work with, and the people inside your projects. Copy it per campaign and per artist. 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This is $449 and adds the Money Tools, so the lot saves you $99.\u003c\/p\u003e\n\u003ch3\u003eIs this you yet\u003c\/h3\u003e\n\u003cp\u003eWorth it if you work both sides. One side only and you're paying for files you'll never open: take The Manager \u0026amp; Label or the live set instead.\u003c\/p\u003e\n\u003ch3\u003eThe details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal spreadsheet formulas, not a pretty database.\u003c\/strong\u003e Change one number and the rest answers back. Works in Excel, Google Sheets and Apple Numbers.\u003c\/li\u003e\n\u003cli\u003eMarket packs for the UK, US, Canada, Europe, NZ and Australia. The structures work anywhere; the dollar figures are cells you edit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWill you use it?\u003c\/strong\u003e It's built for the first twenty minutes. Open it, fill in the light grey cells on four tabs, then look up. 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These are working tools for independent music, written down so you can run them yourself.\u003c\/p\u003e","brand":"In Cahoots","offers":[{"title":"Default Title","offer_id":43878859178087,"sku":"INC-BUNDLE-ALL","price":449.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0432\/5223\/files\/the-whole-studio-cover-2026.png?v=1785983430"},{"product_id":"the-venue-festival-and-tour","title":"The Venue, Festival \u0026 Tour","description":"\u003cp\u003e\u003cstrong\u003eRunning a room, a festival, or a van full of people?\u003c\/strong\u003e You can fill the room and still not be able to say what the night paid, which is the question this side of the industry lives and dies on.\u003c\/p\u003e\n\u003ch3\u003eThe tabs that appear in no artist-side product\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBar \u0026amp; Capacity.\u003c\/strong\u003e What the room makes at the door and over the bar, at the capacities the room sells, not the licensed number.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBooking Pipeline.\u003c\/strong\u003e Every enquiry and hold in one place, first email to confirmed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProgramming Calendar.\u003c\/strong\u003e The season show by show, so you see the gaps before you book into them.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTicket Scaling.\u003c\/strong\u003e Tiered pricing and release waves, with what each tier brings in once it sells through.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSponsor Tracker.\u003c\/strong\u003e Who you pitched, what they're worth, where each conversation sits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTour Routing.\u003c\/strong\u003e The run date by date, with drive times and what each show needs to clear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat comes with every edition\u003c\/h3\u003e\n\u003cp\u003eThree workbooks, one for the room, one for the festival and one for the road, each with the shared planning and money spine underneath: One-Page Plan, Content Planner, Ad Budget, Gig P\u0026amp;L, Fan Funnel and the Grants pathway.\u003c\/p\u003e\n\u003ch3\u003eIs this you yet\u003c\/h3\u003e\n\u003cp\u003eIf you run a room, a festival or the road, this is the buy. Only one of the three today? You're not overbuying; the other two come with it for the day the second one arrives. If you also release your own music, The Lot carries both sides.\u003c\/p\u003e\n\u003ch3\u003eThe details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal spreadsheet formulas, not a pretty database.\u003c\/strong\u003e Change one number and the rest answers back. Works in Excel, Google Sheets and Apple Numbers.\u003c\/li\u003e\n\u003cli\u003eMarket packs for the UK, US, Canada, Europe, NZ and Australia. The structures work anywhere; the dollar figures are cells you edit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWill you use it?\u003c\/strong\u003e It's built for the first twenty minutes. Open it, fill in the light grey cells on four tabs, then look up. Every workbook comes with a worked example filled in end to end, so you're never starting from a blank page.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePicked the wrong edition?\u003c\/strong\u003e We swap it free, whenever you notice. Changed your mind? Full refund within 14 days, no interrogation. Or buy up any time and pay only the difference, because your downloads page credits what you already paid. \u003ca href=\"\/pages\/refunds\"\u003eRefunds, plainly\u003c\/a\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKept current.\u003c\/strong\u003e Rates and references get re-checked through the year, and your link always serves the latest version.\u003c\/li\u003e\n\u003cli\u003eOne purchase covers your team: you, the artists you work with, and the people inside your projects. Copy it per campaign and per artist. Don't resell it or post it publicly; it's priced so you don't have to.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eQuestions people ask\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eI only run one venue. Why three workbooks?\u003c\/strong\u003e\u003cbr\u003eBecause they're one purchase and the other two cost you nothing. Take the Venue workbook and ignore the rest until you need them.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIsn't this just a template?\u003c\/strong\u003e\u003cbr\u003eA template is blank and passive. This carries a worked example and a sample project, so you see normal numbers before you type your own, and the notes explain why each one matters.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo I need to be a marketer?\u003c\/strong\u003e\u003cbr\u003eNo. The writing is plain English and it teaches the few terms worth knowing as you go. Every tab has hover notes written for someone with no marketing background.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it a course?\u003c\/strong\u003e\u003cbr\u003eNo. Nothing to complete, no modules, no videos to get through. A course teaches you things; this does the work with you.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA spreadsheet, in 2026?\u003c\/strong\u003e\u003cbr\u003eA spreadsheet, on purpose. The maths has to run itself, and a database that looks nice can't do that. It opens in Excel, Google Sheets or Apple Numbers, and the first open takes a moment while the formulas compute.\u003c\/p\u003e\n\u003cp\u003eWe're In Cahoots. These are working tools for independent music, written down so you can run them yourself.\u003c\/p\u003e","brand":"In Cahoots","offers":[{"title":"Default Title","offer_id":43878859210855,"sku":"INC-BUNDLE-LIVE","price":299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/0432\/5223\/files\/the-live-pack-cover-2026.png?v=1785983436"}],"url":"https:\/\/shop.incahoots.company\/collections\/editions.oembed","provider":"In Cahoots","version":"1.0","type":"link"}